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responsibilities: art direction, 360 branding, presentation design, social media design, conference signage and exhibit design, design team management

uncf icb

UNCF's Institute for Capacity Building wanted a fresh visual identity while using the established brand.

Visual Identity

While leading a small team of designers at Mighty Engine, we repurposed UNCF's color palette, typography and visual elements.  We felt the gradient followed the flowy nature of the torch logo and created more vitality to a strong and beautiful culture. This transformation was meticulously executed to forge a stronger and more unified brand presence while being current with new trends.

Brand Guidelines

During the branding defining process we reiterated purpose, mission, and goals of the Institute for Capacity Building's division.  

Presentation Design

Designed Google Slides presentations and a template to empower the client in maintaining consistent brand aesthetics.

Print Reports

Each year ICB would host a conference called UNITE which my team and I would collaborate to create unique, compelling supportive signage and exhibits that covered aspects of Black history, UNCF, and ICB accomplishments.

Social Media

Working with the ICB comms team, our agency supported with a number of posts across several social media platforms. Mutliple layouts were created for client use moving forward.

Conference Exhibit and Signage Design

Each year ICB would host a conference called UNITE which my team and I would collaborate to create unique, compelling supportive signage and exhibits that covered aspects of Black history, UNCF, and ICB accomplishments.

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