Visual Identity

While leading a small team of designers at Mighty Engine, we preserved the integrity of the logo while enhancing and purposefully refining the color palette, typography, and photo treatment. This transformation was meticulously executed to forge a stronger and more unified brand presence while being current with new trends.

Brand Guidelines

We went through an exercise of defining the Center for Black Educator Development's mission, vision, core beliefs, visual supportive elements and color contrast to support instruction for brand use.

The old brand had busier deliverables, less defined margins, multiple call outs and treatments that made the eye bounce around. The new brand approach was to slim things down creating a sleek and direct feel using consistent font hierarchy, newly introduced gradient and photo treatment.  

Old Brand

New Brand Template

New Brand Template