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responsibilities: art direction, 360 branding, video design, print design, illustration, social media design, client management

Tinsel

Tinsel comprised of 3 subbrands; Christmas (Tinsel), Halloween (Nightmare before Tinsel), and Summer (Tinsel in July).

Tinsel A Christmas Bar

Wanting to create a unique experience for the Christmas holiday pop-up bar experience, we ended up taking a vintage spin on the branding. This worked well with the interior design which evolved over time but always had a vintage lilt.

Look and Feel

Engaging the old school feel, we used more blue oriented greens and cranberry reds with some chartreuse and gold elements combined with vintage typography and retro styles.

National News Coverage

This pop-up experience was wildly successful with people wanting to get the bespoke Canned Good Drink and enjoy the Christmas atmosphere. Local news channels featured it regularly and many online publications.

Nightmare Before Tinsel

Similar to the animated Nightmare Before Christmas, Nightmare Before Tinsel became the Halloween version of Tinsel. To balance out the decor, the design was a simple black and white palette but with hand-written typography and sketchy illustrations.

Look and Feel

In balancing the main elements throughout the interior design, keeping a simple look and feel allowed us to create a visually stunning addition that popped against the decor and dark lighting with black and white elements.

News Coverage

Nightmare received similar amounts of news coverage and even caught the eye of Vanessa Hudgens who took photos including the skeleton logo on the blood bag drink.

Tinsel in July

During the pandemic, the client wanted to do an outdoor experience with an established brand to bring some joy and hopefully some patrons. The concept was to use elements of the original brand with a twist. We also introduced a naughty and nice drink list for some more fun elements.

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