responsibilities: art direction, 360 branding, video design, print design, illustration, social media design, client management
Tinsel
Tinsel
Wanting to create a unique experience for the Christmas holiday pop-up bar experience, we ended up taking a vintage spin on the branding. This worked well with the interior design which evolved over time but always had a vintage lilt.
Similar to the animated Nightmare Before Christmas, Nightmare Before Tinsel became the Halloween version of Tinsel. To balance out the decor, the design was a simple black and white palette but with hand-written typography and sketchy illustrations.
During the pandemic, the client wanted to do an outdoor experience with an established brand to bring some joy and hopefully some patrons. The concept was to use elements of the original brand with a twist. We also introduced a naughty and nice drink list for some more fun elements.