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responsibilities: ad concepting, pitch support, design, illustration

Brexafemme

A new drug was being released
addressing stubborn or chronic female condition, and needed a campaign with promotional tactics.

Brexafemme

I was tapped to work with a copywriter on a pitch for a Pharma agency for a new yeast infection drug. Taking the energy of Brexafemme as a new therapy for women to take control of their health, we set to work coming up with ideas for audience teaching, interaction, and engagement. Then, I worked with their design department to craft a compelling presentation end to end.

Ad Concept and Pitch Consulting

Partnering with a copywriter, we brainstormed ad and marketing concepts that used designed assets for experiential advertising, virtual platforms, medical facets, and value adds for customer connection.  

Visual Design Direction

Presented 3 visual directions to agency team and all aligned to the third visual style with a vectorized illustrations of women and a bold color palette that was feminine but in a powerful way.  

Art Direction for Client Deck Design

Working with the in-house design team, we continued utilizing the color palette and vectorized portrait illustrations to brand the pitch deck direction to help immerse the potential client in the experience.

Assets

For the different brand activations, we created a myriad of products and mock-ups, a website experience, and sub-brands to promote the campaign concept.

Additional Illustrations

Created illustrations in procreate for break slides.

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PERSONAS

art direction, illustration, print design, photoshoot, design team managment